IMPORT La dolce vita meets budget runabout in the Fiat 500, a zesty Italian hit making an Oregon debut driven by Adam Tonkin, 28-year-old scion of the local auto empire. “This car ?ts the city, and we want to create a culture around it,” Tonkin says; the sales “studio” he leads will sponsor Italian-themed events and a rally club. Fiat’s return to America starts at $16,000, whips around like motorized espresso, and passes the car seat/groceries/errands test with a ?ying tricolore. tonkin?

Image: Tonkin Fiat
This article appeared in the August 2011 issue of Portland Monthly.
Filed under
Show Comments