Phil Knight, the man who turned ordinary sneakers into a $160-a-pair branded footwear experience, is a businessman right down to his shiny black track shoes. By the way, Phil, what shoes are you wearing? “These?” Knight says, incredulous that anyone would need to ask. “They’re 360s.” OK, asking Phil Knight what kind of shoes he’s got on is a bit like wondering what kind of computer Steve Jobs uses at home. The seventy-year-old billionaire cofounder of Nike is whooshing around...

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