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Oregon Wine Is Dominating the World

Canada craves our premium elixirs. California envies our luxe prices. We just want to crack a bottle and celebrate.

By Ramona DeNies September 23, 2019 Published in the October 2019 issue of Portland Monthly

Willamette Valley Pinot Noir grapes during harvest

The world loves Oregon wine, and can you blame it? Our pours are sexy from nose to legs. Meanwhile, new winemakers and hot new grape varietals are changing the game. (See our 2019 wine guide, which spotlights our favorite 40 Oregon bottles (mostly) under $40, for a bonanza of the best.) Yes, pinot is still our king. But here, revolution is always on-brand.


The average 2018 Oregon bottle price (California wine averaged $7.01—too much Gallo!)


American Viticultural Areas in Oregon; four more await federal approval


How much more national consumers paid for Oregon bottles in 2018 vs. 2017


Grape varietals grown in Oregon. On trend: chardonnay (hey!), gamay, Riesling, tempranillo

50% (almost)

Share of Oregon’s exported premium wine headed to Canada. Thank you/merci!

24% (or more)

Surge in demand in 2018 for Oregon wine in LA, Phoenix, Tampa, and San Fran

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09/23/2019 Edited by Ramona DeNies