The thing about hotels: they need to feel like home. More specifically, a six-story building packed with 168 rooms needs to somehow, magically, approximate the comfort and intimacy of your own space (only cleaner). And with hefty budgets and tight timelines, hotel designers must accomplish that goal with great efficiency. The Lloyd District’s new Hotel Eastlund, a high-end boutique venture from the former owners of Hotel Modera designed with midcentury flair by local firm Holst Architecture, offers a nice study in modern hotel aesthetics. “It’s about getting people excited about a room they’ve been in countless times,” says Holst project manager and designer Kevin Valk. “You try to find those points of interest for people, and keep them engaged.” Here, Valk and project architect Rachel Brand break down a single room.
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