Some breweries want to take over the world. Others just want to be loved.
Count Hood River's Double Mountain among the latter. The nine-year-old brewery is moving into Southeast Portland's Woodstock neighborhood this summer. (The exact location is 4336 SE Woodstock—previously home to Fender's Moto Cafe and Brewpub.) The new restaurant will not have an onsite brewery—meaning the expansion doesn't necessarily mean an immediate increase in beer production. Double Mountain actually purchased an off-site warehouse in Hood River for that purpose, though when they will bring it into operation is unclear.
Opening in late July or early August, Double Mountain PDX will be familiar to anyone who's visited the Hood River location: crusty, robust pizza as the primary calorie vehicle, live music, the same 12+ beer offerings, and a similar blue-and-copper color palette. One big change: the Woodstock pub will carry a full liquor license, and the bar will serve draft cocktails concocted by Double Mountain brewers, like a Dark and Stormy from house-made ginger beer.
Ahead of its opening, we asked Double Mountain's Anneke Ayers to tell us more.
You're coming to Portland. Why now?
It's more that the opportunity arose. We've been keeping our eye out but we weren't going to force anything. We weren't going to build a brand-new building. We're still relatively small and we were just looking for a good fit. When that location became available, we felt like it was the right type of neighborhood—they're growing and we're growing.
What felt so right about the Woodstock neighborhood?
We weren't going to move into Brewery Row. We really wanted to find a community within Portland. The closest brewery [in Woodstock] is Gigantic. We looked at it as a community in itself. We really wanted the same feel as we have here in Hood River, and bring something new to the neighborhood. We're not trying to reinvent ourselves. We feel pretty welcomed. We haven't gotten much pushback. There's a New Seasons and Grand Central. But there's a lot of pride in that neighborhood. There's a camaraderie there, if you talk to the business owners. They want a place they can walk to. Which is really similar to here [in Hood River]—a lot of families and it's low-key. It's beautiful and there's a lot of tourism [in Hood River]. But it's a tight community. It's a smaller town.
Why not build a production facility here in Portland?
We want to keep the consistency. The water out here [in Hood River] is really good. We don't have to treat the water. We didn't want to change the beer.