Kanye West switched his branding allegiance from Nike to Adidas last year. Here are the best things the Chicago hip-hop artist has rapped or said about the Beaverton shoe giant.
ON CELEBRITY:
“If Nike ain’t have Drizzy [Drake], man, they wouldn’t have nothin’!”
ON OFFICE CULTURE:
“Nike, Nike treat employees just like slaves / Gave LeBron [James] a billi’ not to run away.”
ON CREATIVITY:
“They let me design two shoes over five years. But they didn’t do me no favors because Eminem ... designed the shoes.”
ON GETTING PAID:
“Nike told me, we can’t give you a royalty because you’re not a professional athlete. I told ’em ... I’m a performance athlete.”
ON PROFITS:
“I done talked a lot of shit but I just did the numbers / Herzog[enaurach] and Adidas, man, you know they love it.”
ON FEAR:
“I just want to talk to Portland right quick, everybody at the Nike office. I know the execs at Nike saying they ain’t scared of Kanye West. Should Nike be scared of Kanye West?”
Published in the Rooms with a View issue of Portland Monthly.
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