1SW 1st and Oak, 1851

Local historian Val Ballestrem says: “Portland’s downtown began by the river, made mostly of wooden structures and populated by loggers and frontier families…at one point, men outnumbered women four-to-one.”
2SW 1st and Oak, 1851

Local historian Val Ballestrem says: “Portland’s downtown began by the river, made mostly of wooden structures and populated by loggers and frontier families…at one point, men outnumbered women four-to-one.”
3SW 1st and Main, 1888

In 1873, a fire wiped out most of Portland’s wooden buildings, doing over $925,000 of damage (about $17.5 million today). In their place came brick, terra cotta, and cast iron structures that now define historic Portland. Small retail shops, like the dru
4SW 1st and Main, 1888

In 1873, a fire wiped out most of Portland’s wooden buildings, doing over $925,000 of damage (about $17.5 million today). In their place came brick, terra cotta, and cast iron structures that now define historic Portland. Small retail shops, like the dru
5SW 3rd Ave & Washington, 1905

As the city grew and its commercial sophistication increased, the city center’s heart moved slightly off the river, coalescing around SW Third Avenue. The expanding street car network and the 1905 Lewis & Clark Exposition stoked growth.
6SW 3rd Ave & Washington, 1905

As the city grew and its commercial sophistication increased, the city center’s heart moved slightly off the river, coalescing around SW Third Avenue. The expanding street car network and the 1905 Lewis & Clark Exposition stoked growth.
7Third Avenue Arch Lights, 1915

In a promotional effort, downtown retailers installed “the Great Light Way”—illuminated arches at the corners of Third. By 1937, some of the lights were turned off due to the Depression. By 1940, the arched light ways were torn down altogether.
8Third Avenue Arch Lights, 1915

In a promotional effort, downtown retailers installed “the Great Light Way”—illuminated arches at the corners of Third. By 1937, some of the lights were turned off due to the Depression. By 1940, the arched light ways were torn down altogether.
9W Burnside and 6th Ave, 1931

By the early 1930s, the automobile began to dominate and transform the city center’s landscape (streets were widened) and retail habits (shopping began to disperse beyond the traditional core.) Portland had more cars per capita than large cities like Chi
10W Burnside and 6th Ave, 1931

By the early 1930s, the automobile began to dominate and transform the city center’s landscape (streets were widened) and retail habits (shopping began to disperse beyond the traditional core.) Portland had more cars per capita than large cities like Chi
11SW 6th, 1939

On the eve of World War II, however, downtown Portland remained the city’s shopping hub. During the war, the city’s population (and business) boomed, as workers migrated to build battleships here.
12SW 6th, 1939

On the eve of World War II, however, downtown Portland remained the city’s shopping hub. During the war, the city’s population (and business) boomed, as workers migrated to build battleships here.
13Lloyd Center, 1962

The post-war transformation of American residential and retail patterns, driven by GI Bill housing assistance and new, auto-oriented development and infrastructure, found a local symbol in Lloyd Center. While relatively close to downtown, the new mall ai
14Lloyd Center, 1962

The post-war transformation of American residential and retail patterns, driven by GI Bill housing assistance and new, auto-oriented development and infrastructure, found a local symbol in Lloyd Center. While relatively close to downtown, the new mall ai
15Pioneer Courthouse Square Opening, 1984

Official efforts to revive downtown, after a long decline in the ‘60s and ‘70s, symbolically culminated in the creation of Pioneer Courthouse Square, on the site of the demolished Portland Hotel.
16Pioneer Courthouse Square Opening, 1984

Official efforts to revive downtown, after a long decline in the ‘60s and ‘70s, symbolically culminated in the creation of Pioneer Courthouse Square, on the site of the demolished Portland Hotel.
From rude beginnings as a frontier trading post, downtown Portland has always been the region’s symbolic consumer hub—despite challenges from the suburbs and changing habits.
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