It's a unarguable civic truth that Portland loves its Pabst Blue Ribbon. It's hard to imagine any local dive bar, trip to the bluffs, or kickball game without it.

This September, Pabst returns the love with a two-day music festival.

"Project Pabst is a love letter to Portland," Pabst CMO Dan McHugh said in the press release. "The company wanted to do something for the city that has embraced it and has never waivered in its support."

Filling in the September music hole left after Musicfest NW relocated to August, Project Pabst and its partner Superfly Presents (see: Bonnaroo) are taking over the Zidell Yards along the South Waterfront for two days of music on September 27 and 28 with names like Modest Mouse, Tears For Fears, and Violent Femmes. Night time shows in smaller venues will take place on September 26 and 27, with bands like Guided By Voices, Menomena, and High On Fire.

Tickets are on sale now, and those quick to their wallets will save on super affordable advance ticket prices: $25 a day and $45 for the weekend—making it half the price of MFNW. A monster pass to see it all is $150.

Perhaps unsurprisingly, the PBR-sponsored fest is only open to potential PBR drinkers (i.e. those over 21). 

The Lineup:

Outside at Zidell Yards:

• Modest Mouse
• Tears For Fears
• Violent Femmes
• Wu-Tang Clan's GZA (performing his seminal album Liquid Swords in full)
• Lord Huron
• Rocket From the Crypt
• Phosphorescent
• Red Fang
• Shabazz Palaces
• The Thermals
• Deap Vally
• X Ambassadors
• Speedy Ortiz
• K. Flay
• Guantanamo Baywatch
• Grandparents

Inside at various venues:

• Guided By Voices
• Constantines
• High On Fire
• Menomena
• Surfer Blood
• Pure Country Gold
• Small Black
• Craft Spells
• Woolen Men
• Summer Cannibals
• Jacaszek
• Christopher Willitis
• Greg Gives Peter Space
• Rival Consoles
• Stoneburner
• Vektor
• Lord Dying
• Dead Conspiracy
• Burials