Slideshow

Slide Show: Inside Christopher David Experience Design

September 5, 2013

"Style and taste is so different and changing and evolving, and I really didn’t want to create just one logo... For me, the idea of having many different ways to represent Christopher David was really important."

"Experience design is that idea of authoring an experience that’s unique and special and catered toward the user."

"We were looking to create a unique space where people could, as consumers, be involved with different things that were helpful to them."

"We really wanted the entire store to be an extension of a home."

"When the customer comes into the store, we’re facing each one of their different senses: their sight, their sound, their touch, their smell, all of the different things to taste."

"We get reactions: people walk in just saying, “Wow!”

"A lot of the little found objects are things that are special for me. Each one has a little story."

"I come from the corporate world, nothing to do with interior design at all. Knowing that was the case, I really wanted to have a store as an opportunity to showcase the things that we could do."

"It was a matter of showcasing the eclectic taste that I have. Mixing modern with a little bit more traditional, mixing vintage with new, mixing high gloss with something rough, and all those sorts of different things."

"Creating a store where you can come in and... buy a couple pieces that are really neat and special, that’s really important to me."

It’s one thing to have just a furniture store, it’s one thing to just have a coffee shop or a floral shop. But putting all those things together made sense."

We weren’t the only ones curious about the “Interiors/Floral/Café” signage. Puzzled passerby have been streaming into Christopher David Experience Design, basking in the scent of freshly cut flowers, the taste of bitter espresso, and the visual splendor of the elaborately decorated interior. CDExD indulges the senses in a way that’s unexpected but instantly charming, and after an initial visit, the interiors/floral/café combination seems not only reasonable, but downright smart. What did we do before we could sip a macchiato while browsing for alligator heads? Sneak a peek with this slide show, complete with quotes from the man himself!

Coffee & Tea, Home Design

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Portland Monthly

Slide Show: Inside Christopher David Experience Design

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