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Modern Meets Vintage on the Ocean’s Edge at Surftides Hotel in Lincoln City

Family-owned for three generations, this oceanfront resort’s latest renovations blend with beloved landmark.

Presented by Surftides Hotel March 13, 2023

Everyone visiting Lincoln City recognizes the retro-style dome enclosing the swimming pool at Surftides Hotel, one of the largest hospitality properties in the area. For decades, the hotel has stood overlooking the Pacific as a place where families have built memories for generations. 

“When we say oceanfront, we mean that all but a handful of rooms are less than 10 feet from sand,” said Jacob Cho, co-owner and manager. “You can open your balcony doors and fall asleep to the sound of ocean waves.” 

Last summer, Surftides Hotel renovated 24 of the 142 rooms on the property. The renovation created spa-like bathrooms and added custom-designed upholstered bed frames. Cho said some of the rooms also have jacuzzi tubs, where visitors can sit in the tub and watch the waves. Like many of the rooms at Surftides, the renovated rooms also have fireplaces.

“This recent renovation is an illustration of our commitment as a family to Surftides, embracing modern convenience while preserving the vintage vibe of the Oregon Coast,” Cho said.

Cho and his sister Jennifer, co-owner and managing director, are the third generation to manage Surftides. Their grandfather, William Cho, purchased the hotel in 1979. Their parents Ki and E-Jung Cho managed the hotel for 20 years.

“I think our long legacy of involved ownership drives us to go beyond the standard expectation of quality customer service,” Cho said.

Everyone in the family has taken time to clean rooms, work the front desk and other roles around the hotel so they can be sure sanitary and friendly service are top priorities. Cho pitches in over the summer by tending bar to meet hotel visitors. The owners are right there on the property and not some distant corporation or online booking agency.

“If you choose to stay at Surftides, you won’t be bored regardless of the weather,” Cho said.

Private beach access leads to the wide beach for walks and water play. If you’re lucky, you may find one of 3,000-plus locally made glass floats hidden along Lincoln City’s seven miles of sandy beach in a “finders’ keepers” program sponsored by the city. 

In addition to the indoor pool, the hotel has four bonfire areas for making s’mores and gazing into the flames. For activities, there are basketball and tennis courts as well as a game room with Ping Pong and shuffleboard. If you need equipment, you can rent rackets, bicycles and more on the property. The nearby Chinook Winds Casino has a free shuttle stop at Surftides. The MIST Restaurant and Lounge is a short walk from hotel rooms, serving traditional breakfast and menu options from cheeseburgers to clam chowder for other meals. The restaurant is open daily for breakfast, lunch and dinner.

Surftides Hotel has long been a gathering place for special occasions, including weddings, family reunions, quinceañeras, birthdays and anniversaries. The hotel has event spaces that hold up to 150 people and even have a dance floor and catering service. The hotel also hosts corporate retreats and meetings, with smaller conference spaces. Groups visiting Lincoln City for events can get a discount if more than 10 rooms are booked.

“Surftides Hotel is a known property with on-site 24-hour front desk service,” Cho said. “You’ll get a great location, lots of amenities and a staff that cares about your comfort. Come visit us on the coast. You’ll find a business where the owners care about your vacation experience.”

Book now for your getaway at www.surftideslincolncity.com or call 800.452.2159.


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