For some people, the phrase “sustainable living” evokes an image of austerity. Collectively we’ve been told that we need to give up luxurious things to save the planet, that the only path to avoid catastrophe is to live off the grid, collect rainwater, generate our own electricity from wind or solar, and reduce consumption as much as possible. At the same time, the luxury hospitality industry has wrestled with finding a balance between making capital investments toward reducing its carbon footprint and delivering the kind of luxury experience that loyal customers expect. Developers and luxury brands have also had to protect their own bottom-line financial performance, viewing capital improvements toward sustainability as too costly. If brands do too little, like simply implementing a recycling program, they might be accused of “greenwashing.” So, when brands talk about their sustainability efforts, those efforts must be real investments with tangible results.

Sustainability, however, continues to be a central factor of any development, especially in the Pacific Northwest. While consumers increasingly demand meaningful programs to help preserve the planet, developers and engineers are creating innovative ways to meet those demands. As we collectively learn how to implement sustainable practices in construction and hospitality, we’re seeing capital investments on the rise across all sectors.

A sparkling example of these kinds of investments is the new Block 216 tower in Portland, Oregon. Home of The Ritz-Carlton Residences, Portland, this unique and modern building sets a new standard for ultra-luxury living in the Pacific Northwest, while highlighting the kinds of meaningful innovations toward sustainability that residential buyers demand. Industry-leading GBD Architects crafted Block 216 to not only meet but exceed LEED Gold standards. Some of the building‘s highlights include:

-       An eco-roof that retains enough water to account for the 90th percentile storm event, reducing the runoff sent to the city sewer system. In addition, the rooftop planters include native and adaptive vegetation to the region.

-       Reduced irrigation water usage by 42%.

-       Reduced water consumption of flush & flow fixtures by 30%.

-       Designed building envelope and mechanical system to reduce energy usage by a modeled 13%.

-       Implemented enhanced indoor air quality strategies including installing high filtration media in all outdoor air ventilation systems and providing 30% increased ventilation rates above the LEED minimum.

-       Abundant trees planted onsite, including on the Exclusive Owners’ Lounge terrace help sequester carbon while providing shade to the terrace.

-       Use of materials (paints, insulation, ceiling, composite wood, flooring) with lower carbon emissions during manufacturing, as well as reduced off-gassing throughout their lifecycle.

-      Complete transparency in both the carbon and health impacts of all building products throughout the building, including material ingredient disclosure reports.

And the sustainability efforts extend beyond the building itself. Its proximity to the city’s streetcar, MAX, and bus lines makes it viable to live car-free, reducing emissions and congestion in the city. With Portland’s city-wide Green Loop bike network running adjacent to the building, Owners, and guests have direct access to engage with the city center in an active, safe, and fun way. It’s a positive step for healthy living in a city named one of the country’s most bike-friendly cities year after year.

With all these commitments to sustainable systems, one might assume that luxury is somehow diminished. Quite the contrary. In fact, the modern, bright spaces throughout the building, combined with the incomparable amenities within and the legendary Ritz-Carlton service available to Owners around the clock, means that the lifestyle this new community provides will be second to none. Owners can bask in complete luxury at the Hidden Mountain Lake infinity pool and jacuzzi, get in a great workout with expansive views, or enjoy a variety of spa treatments, all on the 19^th floor. Multiple premium dining options throughout the building will tantalize any palate. And the interior details are designed to capture the beauty of this incredible region. The Ritz-Carlton Residences, Portland represent a step forward in both luxury and sustainable living practices.

The Ritz-Carlton Residences, Portland are slated to open in 2023, and currently hosting tours. Contact Terry Sprague at [email protected] or call 971-217-8882. Visit RCRPortland.com to experience this new level of sustainable luxury today.