In Portland, winter arrives like a soft gray blanket. The air turns crisp, the clouds settle in and our complexions begin whispering for a little extra care. Between cozy indoor heating and the city’s signature chill, even the most diligent skincare routines can feel a bit overwhelmed. It is no surprise, then, that winter skincare has become its own kind of ritual here, tucked somewhere between morning coffee and the first foggy walk of the day.

“Winter is when your skin needs nurturing more than ever,” says Lovely Laban, founder of Skin by Lovely with locations in Northwest Portland, Lake Oswego and Camas. “Hydration, barrier support and formulas that keep the skin functioning well can make all the difference during colder months.”

Why Winter Skin Needs More Love

As temperatures drop, moisture levels in the skin begin to dip. The barrier becomes more vulnerable and dullness, tightness or irritation tend to show up without much warning. Portlanders are quick to notice these seasonal shifts, and many turn to science-backed formulas to keep their skin feeling comfortable and looking bright.

“Supporting the barrier isn’t glamorous, but it’s powerful,” says Laban. “When the skin is hydrated and calm, everything else looks better too. That healthy glow people want is really just skin that’s functioning at its best.”

Among the most requested winter helpers are deeply hydrating masks, nourishing balms and brightening serums that help revive a complexion that has weathered the cold.

The Essentials of a Winter Ready Routine

Hydration is the cornerstone. Many Portlanders reach for rich, restorative layers to keep moisture from escaping into the dry air. One popular staple is Restorative HA+ Masks that deliver a surge of hydration in just a few minutes. Another beloved option is ANFISA’s ÂN Balm, a dense, comforting formula that wraps the skin in a cushion of moisture.

Brightening also takes center stage during the darker months. Serums like TNS Advanced+ Serum and C+ Correcting Complex help refine texture and enhance radiance, giving skin a revived, well rested look even during weeks of dreary skies.

And for those who need a little extra calm, mineral sunscreens with a green tint offer both daily protection and visible redness reduction, something especially appreciated during cold morning commutes and post workout flushes.

“Winter skincare is really about choosing products that work with the season rather than against it,” says Laban. “These thoughtful adjustments can keep the skin balanced, resilient and luminous all winter long.”

A Pacific Northwest Approach to Skincare

Portlanders tend to approach beauty with intention. Treatments and products are chosen for how they feel, how they function and how they support long term skin health. It is an understated philosophy that aligns beautifully with winter skincare where the focus shifts from perfection to comfort, radiance and well-being.

Whether it’s a replenishing mask after a snowy weekend escape or a brightening serum added to the morning routine, winter skincare here feels like an act of care rather than a chore.

Where to Find Skin by Lovely

For online skincare favorites, enjoy 15% off your order with code Lovely15 at www.skinbylovely.com

📍 Skin by Lovely Portland – NW Portland, Oregon 
2311 NW Northrup Street, Suite 100 

📍 Skin by Lovely Lake Oswego – Lake Oswego, Oregon 
6000 Meadows Road, Suite 104 

📍 Skin by Lovely Camas – Camas, Washington 
19120 SE 34th Street, Suite 202