New Things!

Adidas Launches ClimaCool

Need an excuse to watch David Beckham? Here you go.

By Eden Dawn March 23, 2011

It’s official: We have run out of excuses to be lazy. Today adidas launched the all-new ClimaCool Ride, the brand’s newest running shoe with 360 degree ventilation, attacking the main cause of runners’ discomfort – high humidity and temperature. Offered in 26 vibrant colors, the shoe is a marriage of performance and activewear fashion.

“We saw a need and opportunity with the ClimaCool Ride to create the perfect shoe that performs extremely well and looks good too,” said Mikal Peveto, director of running for adidas America. “At 8.9 ounces, it’s lightweight and flexible with just the right amount of durability and cushioning, making it the ideal running shoe for spring and summer.”

And if that wasn’t enough to sell you, they’ve made a 15 second spot with David Beckham. I’ve watched it multiple times in an effort to be a very thorough reporter.

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