Schoolhouse Electric's Crafty Spring Line
Portland's Schoolhouse Electric can always be counted on for sumptuous seasonal lookbooks and Americana-drenched design moves that make you want to refashion your life into a Wes Anderson-esque fantasia of intellectual pursuits and leisurely (but productive!) coffee-drinking.
So it is with the brand's just-launched spring collection, which fine-tunes the retro vibe Schoolhouse established over the last couple years since its transformation from a lighting company into a full-fledged lifestyle enterprise. "This collection isn't really on a theme," says merchandising and co-creative director Sarah Culbertson. "It's more about giving people inspiration to add something fresh and new for spring—to brighten up a room. It doesn't have to be a whole makeover. It can be about adding pops of color to a space. In general, people are really embracing color right now.
The collection also features evocative collaborations with Egg Press, a local jump-rope manufacturer (!), and, for the second season, visual artists. "That's still new for us," Culbertson says. "It's a great challenge. We need to find artists whose individual visions we really like and support, but who can simultaneously create something true to themselves and true to our brand."
Check out some collection highlights here: