Oregon food bank new branding industry   3 ieh00r

Industry's comps and brainstorming for the new Oregon Food Bank logo and identity. 

Image: Industry

The 20-year-old Oregon Food Bank has a brand-new look. 

In September, the social services nonprofit unveiled a rebranding that included a new website, complete with a reworked logo and chirpy color theme plastered on their statewide fleet of delivery trucks.

The logo features a green, sprouting plant, a symbol of the organization's commitment to delivering fresh food. OFB says it received 13 million pounds of fresh produce last year, and wants to de-emphasize a common food bank association with donations of predominantly canned and boxed goods. 

Portland design firm Industry, along with apparel giant Nike, provided pro-bono creative work and consultation. Industry's co-founder Oved Valadez described the final product in an email: "It's humanity and optimism. It's authentic in the message, visuals, and logo. It's about getting the community to think beyond the can. To feed the human spirit."

Oregon food bank new branding industry   1 dgr08z

Image: Industry

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