What’s the difference between a memorable sketch comedy group and one that disappears into the dustbins of memory/the Internet? Sure, talent and humor have a lot to do with it. But so does a name. And Portland’s had its share: Sweat. Homeless Corner. The Aces. Whiskey Tango. The 3rd Floor. The Unscriptables. House of Cunt (unforgettable in so many ways...).

Sean McGrath is a veteran of the scene, having written for Live Wire Radio for years, as well as Sweat, the Cinema Syndicate short films, the web series Hundredaires, Weekend at Bernie's: The Play, and many more. And now he’s got a new show: Bath Night, which promises “hard boiled San Francisco cops, temple thugs, three toed sloths, sentimental airline pilots, NFL referees, and Korean Boy Bands. And that’s just the first twenty minutes.” Performers include Scott Engdahl, who performed in Bob Odenkirk's A Load of Hooey; Brooke Totman, a former featured cast member on MADtv; Andrew Harris, a fellow Sweat alum and Live Wire writer; and HuffPo columnist Lori Ferraro.

Bath Night. It seems like utter nonsense. But so too are all the other names. So we asked McGrath: what’s in a name. Afterward, we’ve got a couple of clips of his work.

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Sean McGrath: Naming anything can be an ordeal. Whether it's your dog, child, band, or genitals (if you're into that kinda thing).

Coming up with a name for a new sketch comedy show saw myself, my producer, and a couple actors consider well over two hundred, and then we whittled it down to about forty. Lori Ferraro has two little kids and pitched Bath Night. But to Turkish guys in their 60's, there's a completely different connotation. As well as to Jeffrey Lebowski.

Ultimately Bath Night persevered because it was fun, simple, and satisfied my criteria that it mean different things to different folks. However, here are a few that I left to die in the gutter:

To Blave
A very vague reference to Princess Bride. And as comedians and performers, we are bluffers in a sense. But yeah, not many people would get it, and the ones who would I'd wager would feel somewhat tepid about it. 

All Sorts
A mid-19th century version of Wopatui where all the leftover drinks from the pub were poured into one big barrel, where, for a few cents, you could swig as much as you wanted. Seemed a bit hyper-referential, and I feared difficult for people to remember.

Grandpa's Shed
I liked this as it portended mysterious wonders that perhaps we shouldn't be witnessing. It could be risque or illegal, or just incredibly boring. Wasn't punchy enough, though, for the name of a comedy show.

Bath Night
Shaking the Tree
Aug 8–30Angel Tit
This certainly was punchy. But yeah, although I liked the sound of it, we'd probably turn off folks who might otherwise come. Plus it feels more apt for a metal band.

Dandy
Dandy was hard to pass up. It's a fun, somewhat anachronistic term that hearkened back to the rich verbal world of the 1920's. Dandy got the silver medal, but it's no Bath Night. I mean, come on.

Co-written by and starring McGrath:

 Co-written by McGrath:

 And McGrath's shocking voguing skillz:

McGrath as a gaff-ridden Mitt Romney: