It was on this day in 1935 that New Jersey’s Gottfried Krueger Brewing Company put beer in a can—for the very first time! And thus was born Beer Can Appreciation Day. Though I’m normally a relentless cheerleader for our regional craft beer community, for today I’ll grant you a special dispensation to schlep down to the market and pick up a sixer of cans.

Conventional brew wisdom holds that beer in a bottle tastes better than beer in a can, though cans outsell bottles. How do you account for this? Also, please share your favorite beer in a can brand with me and the rest of the drinking buddies. I’ve always been partial to Rainier in the can, myself.

Now let’s enjoy a little holiday music!