Property Watch: A Tudor Built for the Man Who Made the White Stag Sign
The White Stag sign didn't always have a stag on it. When the iconic neon sign was first lit at 70 NW Couch St in November 1940, it was part of a new Amalgamated Sugar marketing campaign for one of its brands. Per an Oregonian article, the sign celebrated “White Satin Sugar, Oregon’s Own and Only,” animated with a bag pouring sugar. It was touted as the largest sign of its kind in the Pacific Northwest within the last five years, and built by Ramsay Signs Inc.
A. G. Ramsay founded his sign company in 1911, and business must have been good, because by 1922 he commissioned architect Harold P. Bergen to design this stately English Tudor house in the Mount Tabor neighborhood. Now with 5,465 square feet, detached guest quarters above the two-car garage, and a 0.89-acre lot, it’s on the market for the first time in 22 years.
And just as the White Stag sign has evolved—it’s now owned by the city and reads Portland, Oregon—so too has Ramsay’s house, most recently via a remodel from Jessica Helgerson Interior Design. In it, the exterior Tudor style was maintained, complete with its mock half-timbering, course rock base, and tidy sets of windows, while the interior was completely refreshed. Modern updates, like a gorgeous eat-in kitchen with its own “snug,” three bathrooms upstairs, and bedrooms with sizable closets, all feel at home when the new details blend so seamlessly with the old.
Apparently, the previous layout was “convoluted,” and now things revolve around a gracious entry hall, with cased openings to the formal living and dining rooms on either side, a stately staircase with swooping handrail, and peek-a-boo views into the backyard. Charm abounds, from the hardwood floors and crown molding to the windowed sunroom that doubles as an office to the wainscot and glass display cabinet in the dining room.
The expanded kitchen combines custom inset cabinets, Carrara marble counters, and a large island, with two cozy built-in seating options. Choose between the banquette lining a windowed breakfast nook, or the aforementioned snug, a small, cozy, and informal space off a main room that was once common in Irish pubs. Here, that’s a tufted peach velvet sectional in front of a fireplace, with a concealed television above, room for a reading chair, and access to the yard through French doors.
Upstairs, there are three bedrooms, two bathrooms, and a generous primary suite, complete with walk-in closet, bookshelves framing the window, and marble hex tile in a custom pattern running beneath the soaking tub. The downstairs delves deeper into the home’s English roots, with a box beam ceiling, fireplace, and the original speakeasy.
With an almost acre-size lot, the yard offers options: There’s the rolling expanse of lawn, the in-ground pool and outdoor shower, pool house, and several different outdoor rooms tucked under trellises. There’s even a 311-square-foot guest quarters above the garage, also done by Helgerson, with a full bathroom, darling kitchenette, and half-timbering accents on the exterior. Just like the White Satin/White Stag/Portland sign, even icons like this house can be changed for the better.
Listing Fast Facts
- Address: 6687 SE Scott Dr, Portland, OR 97215
- Size: 5,465 square feet/4 bedrooms/4 bath
- List Date: 5/8/2026
- List Price: $3,150,000
- Listing Agent: René Susak, Windermere Realty Trust
Melissa Dalton is a freelance writer who has focused on Pacific Northwest design and lifestyle since 2008. Contact Dalton here.
Editor’s Note: Portland Monthly’s “Property Watch” column takes a weekly look at an interesting home in Portland’s real estate market (with periodic ventures to the burbs and points beyond, for good measure). Got a home you think would work for this column? Get in touch at [email protected].