The wedding industry has changed dramatically over the past decade and the shift has been greatly influenced by online blogs and eCommerce wedding stores. Nowadays, couples have so many more resources for planning all the events that take place from the engagement to the wedding day. This has not only cut down on time and price, but it has also made things a lot more convenient. And now, one of the biggest purchases you’ll make during that time can be bought from the comfort of your own home—the engagement ring.

As you can imagine, some people have reservations about making such a large purchase online. So we spoke with Clean Origin—an industry leader in lab-grown diamonds—about why it’s so much better to head to your computer, instead of the jewelry store. 

You Can Do It Anywhere

Unless you’re in a yoga class, you can pretty much have access to the internet just about anywhere you are (and even in the yoga class, there’s always one person trying to get a selfie of their workout sesh). This means you don’t have to plan a trip to the store and come up with some elaborate lie as to why you’ll be out of the house for a few hours. Instead, you can browse for the ring online pretty much anywhere, anytime. Easily browse during your lunch break or get opinions from friends and family when you’re together.

Online ring shopping also gives you an easy way to compare rings and companies. Instead of hopping from one store to the next and trying to remember the price and diamond characteristics, simply create a spreadsheet and look at rings side by side. Some stores like Clean Origin will even provide a comparison page to help simplify the process. 

Pro tip: Use an incognito browser whenever you’re searching for rings! That way, jewelry ads won’t follow you around and give away your surprise.

You’ll Save Time

If you walk into a jewelry store and tell a salesperson you’re looking to buy an engagement ring, it’s going to be very hard to get out of there quickly. That’s because the people at jewelry stores are sales people, not necessarily diamond experts. They’ll try to hook you in with sparkle, but there’s a good chance they only have one thing on their mind: their commission. Which means you’ll have a very difficult time leaving there without a ring.

When you go online to look for a ring, there’s not anyone breathing down your neck about the purchase. You can go to the site every night for a month just to look without feeling any unnecessary pressure. And, if you have any questions along the way, most companies have an easy chat feature that allows you to speak (digitally) to a real person. Of course, you can also always email or call the customer service team, especially once you’ve decided to move forward. From there, it’s really just a matter of checking out. Setting. Diamond. Checkout. It’s that easy!

You’ll Save Money

A lot of online retailers don’t have any brick and mortar stores, meaning they don’t have tons of overhead to pay out month over month. And, often they’re able to offer their rings at extremely competitive rates. Not to mention, companies like Clean Origin also provide free shipping and one free resizing (just in case you get the ring size wrong) with each purchase. The best of all? A 100-day return policy if something doesn’t work out. Try finding that at a jewelry store.

 Some people may have reservations about making this big purchase online. But it just takes one look at a company’s reviews to see how easy it is to shop for your engagement ring digitally.

Find the perfect ring today cleanorigin.com.