New Seasons Market Earth-Friendly Packaging
At New Seasons Market, we’re always looking for ways to reduce waste. And as a part of our Earth Month celebrations, we're beyond excited to share our latest investment in sustainable packaging!
This month, we're transitioning our private label Partner Brand Fresh Pasta packaging from plastic clamshells to more sustainable PaperSeal MAP trays. Produced by Graphic Packaging International, LLC, our new packaging is made from FSC Certified fibers sustainably sourced from responsibly managed forests.
We’re proud to be the first domestic retailer to use this new paper-based packaging. And we're proud of this big step toward our goal of being the sustainability leader in one of the most climate-friendly communities in the nation. Now, not only are we reducing the amount of plastic used by 91% from the previous packaging we were using, but we're also able to further reduce our carbon footprint by extending the shelf life of our fresh pasta while eliminating more than 120,000 clamshells from the waste stream annually. And that's not all. Our nifty packaging is fully recyclable once the food-safe liner is removed.
So now you can enjoy the same fresh New Seasons pasta you know and love from our longtime friends at locally-owned Classic Foods and Rallenti Pasta Co., but now, not only do they taste good, they’re good for the planet too.
Look for the new packaging in our stores now through April. Look for the new packaging in our stores now through April. And stay on the lookout for more sustainability initiatives from us in the months ahead, because we’re working hard and our commitment to a more sustainable future is steadfast.
If you would like to learn more about what we got up to last year, check out our 2021 Impact Report, plus lots of other cool earth-loving stuff, including lots of great sustainability resources at newsweasonsmarket.com/sustainability.