Two years ago the team (designer Gretchen Jones and the Mercury’s Marjorie Skinner amongst others) that produces CONTENT took over the second floor of the Ace Hotel for one night of art and fashion mashed up into a glorious display. In 9 days they’re bringing it back. On October 1st the downtown block will be abuzz with all the coolest people in town squished into one area. Each guest room on the second floor is taken over by a designer or stylist to curate their own live fashion installation for viewers to come explore. The block will be roped off for a full party and you can also purchase items from the designers in a temporary pop up shop in The Cleaners space of the building.

The schedule goes a little something like this.
All evening : Pop-up shop curated by Pam Baker of Frances May in The Cleaners.
4 – 10pm : Beer garden and mingling with fellow fashion enthusiasts on Stark Street
6 – 10pm : Installations on second floor open to public
10pm til late : After parties and extended shopping hours at local boutiques

Tickets are available for $15 through TicketsWest

This year’s designers and artists (with a few descriptions to entice you) include:

Rad Summer Collective – The team behind the beloved vintage shop on SE 28th is sure to pull together something fabulous.
Student Stylists – Full disclosure: I am one of the cofounders of this company that specializes in young stylists for hire and will curate a room of all Art Institute apparel designers.
Studio SKB – The line behind Sharon Blair of Portland Sewing. Blair has guest designers like Bryce Black and Joshua Buck do one season collections under her umbrella.
Ruki – A modern, tasteful collection of womenswear by designer Melanie Parr.
Sarah Seven – Floaty and romantic dresses. Catch some bridal, some ready-to-wear and just some pretty things.
Reif – Designer Lindsey Reif keeps an edgy eye on her womenswear line with modern takes on what’s happening now.
John Blasioli – One third of the design team behind Pendleton’s Portland collection, this is your opportunity to see Blasioli’s menswear that’s 100% his point of view.
Bridge & Burn – The casual wear line encompasses looks for both men and women and is so perfectly Portland you can almost hear the recycling.
BOET – The bold accessories line does not subscribe to the notion that less is more.
Duchess – Duchess suits are akin to a current episode of Mad Men. Sexy and smart with Don Draper oozing out of all of them. Have a Highball before you enter the room.
Haunt – The ladies from this adorable boutique at the 811 E Burnside Mall are sure to delight. Last CONTENT designer Holly Stalder made a dress that encompassed the entire bed with a pixie model sitting perfectly still right in the middle.
Jayme Hansen/Sys
Frocky Jack Morgan
Tanner Goods
Emily Katz
Pattern People
Moonwoods
Draught Dry Goods
Andy Lifschutz
Dawn Sharp
Isaac Hers
Sara Bergman
Chromium Dumb Belle and Ryan Mitchell Boyle
IDOM
Better Late Than Never
Terrazign
Portland Garment Factory
Family Name
AfterAll