We Heart Video

Shwood Goes Psychedelic

Local sunglass makers trick your eyes with their new promo video.

By Eden Dawn August 1, 2012

We’ve already well documented our love of Shwood sunglasses*, this crazy video might up that a notch (if possible). The brain bending, psychedelic promo video shows off the cool goods with a technique called Stereoscopy.

As Shwood tell it: Invented in 1838, Stereoscopy is a technique used for creating the illusion of three-dimensional depth from images on a two-dimensional plane. Presenting two offset images separately to the left and right eye of the viewer, these two-dimensional images are then combined in the brain to give the perception of 3D depth. In most cases, a special viewing device (stereoscope) is used to correctly view the images in order to perceive the intended effect. However, by using “Wiggle Stereoscopy” and simply alternating between the left and right images of a stereogram, one is able to achieve a similar “you are there” effect. Between the 1840s and the 1920s, stereographs served as an important method of entertainment, education, and virtual travel to exotic places of the world.

Or as I like to call it, closing one eye and then the other, pretending they are two cameras.

Shwood Select 2012 Lookbook from Shwood Eyewear on Vimeo.

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