Bluer Denim Debuts Today

Local company Bluer Denim debuts today with a goal of bringing denim manufacturing back to the USA along with an affordable price point and stylish look.

By Eden Dawn August 28, 2013

Bluer offers both men's and women's jeans and chambray shirts.

Back in June, we spoke of a denim company trying to revolutionize the way denim manufacturing happens in the US. Turns out, the people believe in Bluer Denim. Bluer surpassed its target goal on Kickstarter by 250% in just one month, officially launching today. The local cousin to Agave Denim, owner Jeff Shafer provides a few key services that make this lower price point, yet socially conscious, line enticing.

What's Sets Bluer Apart From the Rest:

  • Direct-to-consumer business model - Bluer is able to provide luxury denim at previously impossible prices, while also ensuring a more personable and direct customer satisfaction experience.
  • Made entirely in the USA - All components of Bluer Denim, down to the copper rivets are 100% sourced and manufactured in America.
  • Buy One, Give One - Customers have the option of sending in a pair of old, unwanted jeans to Bluer to receive $5 off of their next purchase. The old jeans will then be sanitized, restored and given to someone in need.
  • Home Try-On - Up to three pairs of jeans may be ordered from the Bluer website and shipped free of charge, so that the customer may try on their denim in the comfort of their own home. Only the kept jeans will be paid for. Return shipping is completely free. **launching this fall

Explore the new website ( and give that home try on a whirl.


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