Hello My Name is: Startup

As we all know, innovation is mostly about the name. Your step-by-step guide to branding the next hot Portland tech company

October 1, 2013 Published in the October 2013 issue of Portland Monthly

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Step 1 Choose a random verb and noun as your roots: Stink, Hovel 

Step 2 Combine both words: Stinkel

Step 3 Drop a vowel for no real reason: Stinkl

Step 4 Consider adding the word “fish” as a suffix (optional): Stinklfish

Step 5 Add “-ify” as a suffix (not optional): Stinklify

Step 5A Figure out what the company supposedly does, then insert the words “mobile” and “cloud” into the description.

Step 6 Open large bag to hold investor money. 

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