The Highlights From Content
Designer Brady Lange with his apparel line in paper doll form.
Viewers could switch out Lange's outfits and dress him how they wanted.
Knowledge for Knowledge (created by Red & Co.) asked visitors to write down something they had learned throughout the year on the neon walls.
Some of the helpful tidbits included "hippos have funerals," "do the thing that scares the f*** out of you," and, "elephants have a penis bone."
Ara Handbag's room had nary a handbag in sight, but there was luchadore masks to try on and an altar to pose in front of!
WWJJD has an apparel line devoted to the obsession with the PDX carpet. Their rooms tiny vignettes dedicated to Portlanders filling big shoes like Carrie B. as Cinderella.
And this one all about the land of strip clubs.
With a map of Beaverton and waffles to represent the infamous Nike beginnings story, this vignette deserved a high five.
Kiriko put their pattern play on display with every inch covered in fabric.
A Girl Named Georges streetwear was about color, a 1970s vibe, and yellow sweatshirts with beautiful embroidery.
Solabee created a colorful floral fantasy with rainbow threads running through the hanging garden, and feel good crystals for good luck.
NYC transplant artist Joanne Petit-Frere showed her in process hair sculptures as wall hangings.
Petit-Frere uses a combination of apparel draping, traditional braiding techniques, and engineering elements to create her pieces.
Portland fashion stalwart John Blasioli jumped into a collaboration with local line Bridge & Burn for feel good fuzzier.
Maple XO's jewelry line is all sourced from recycled skateboarding parts. Founder Lindsay Holmes stands below the tower of boards.
Many of the designers remembered to make use of the bathrooms as well, including Maple XO's skate bits.
Moonshadow's room put their salvaged denim and cotton quilts on display.
Angel Thug's brand new line was still in flux, but featured harnesses, party clothes, and a hell of a lot of sass.
Lines spilled out of the Topaz room as visitors waited to get their chakras assessed and aligned.
Getting all straighten out,
Fieldworks Flowers kept it simple with pretty chocolate flowers and peppermint scented Geranium leaves.
Altar's goth-loving apparel line translated to a room with a hypnotic band and this massive color-changing moon that seemed to have a gravitational pull.
Saturday night Content packed the city’s design savvy folks into the second floor of the Ace hotel with a host of new names. As in year’s past, the rooms that stood out were those that really went for it full force, teetering on odd in a wonderful way. Standouts for me included the Topaz room with its chakra healing for attendees, the glow-in-the-dark world of Knowledge for Knowledge (created by Red & Co), Brady Lange’s cute human paper doll, and Altar’s vibe heavy room with a giant moon and hypnotic live band playing in the dark.
This year the producers eschewed the shoulder tapping method of years before and turned the process into submission only. That led to some interesting new blood, but also a handful of empty rooms that seemed to change the vibe of the space and some notable names of years gone by were MIA.
It’s a tricky feat for most makers to create an entire, on brand, universe in a handful of hours within the confines of one hotel room. Some were lounge-y and inviting, some didn't quite sell it, some were charming and endearing, but one thing they all had in common was moxy.