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Today, January 22, is the 45th anniversary of Roe v. Wade, the landmark 7–2 Supreme Court decision that affirms a woman's right to have an abortion under the 14th Amendment. Yet today, millions of women are on the verge of losing access to abortion care. Seven states have just one abortion clinic, meaning many of the one in four US women who will have an abortion by age 45 must drive hundreds of miles for access to safe care. 

Wildfang, our resident apparel line of general bad-assery, wants to save one of these vulnerable clinics. Today, in honor of the momentous judicial decision, the company launched an Indiegogo campaign to save South Dakota’s only remaining abortion clinic. “South Dakota has only one clinic left that offers abortion services and it’s under threat every day,” Wildfang CEO Emma Mcilroy says. “The doctors and nurses who work there face hostility on a daily basis, the state legislature is firmly again a woman’s right to choose and has repeatedly try to shut down this clinic, and 35 percent of women who use the clinic travel 300 or more miles to get there.” 

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Not to mention that South Dakota has been fairly egregious when it comes to blocking reproductive rights. In 2011, a bill was introduced in the South Dakota legislature that would have legalized the killing of any doctor who performs an abortion. In 2015, the Institute for Women’s Policy Research named South Dakota the worst state in the nation for reproductive rights. 

In just a few hours, Wildfang's campaign—with donor rewards ranging from hats emblazoned with “We’re Not Going Back” to a full Portland vacation, complete with a Wildfang shopping spree—has managed to raise nearly $30,000 (Update: A week in they're at over $80k.). The brand hopes to go big with this monthlong effort: $250,000 would pay for the clinic's medical staff for one year, and $750,000 would fund it fully for the year. As Mcilroy puts it: “If that clinic disappears, the women in South Dakota will lose the right to choose. And frankly these are rights everyone deserves. If we don’t care about the rights of our sisters in South Dakota, then we have a bigger problem.”

Listen to Mcilroy interview Sarah Weddington, the lawyer who argued the case in front of the Supreme Court 45 years ago (when she was just 26) on the Wildfang blog.

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Wildfang is a much better word for tomboy. It also means “wild child,” “rascal,” “animal caught in the wild.”