Aminé Drops Portland-Heavy New Video
Hometown hero Aminé, whose 2017 album Good for You moved more than half a million units, dropped his first single in nearly a year this afternoon after announcing it on Twitter and Instagram yesterday.
"Shimmy" rides a hi-hat-and-vocal-sample beat (with some smatterings of harp for good measure), an opens like a classic comeback: "It's been a whole year ... I'm here to fuck up your whole career," Aminé spits in the first verse. It's a brash contrast to last year's pensive one-off "Places + Faces," which saw him "tryna numb [his] zones and demons" while "missing dinners and a lot of birthdays."
The song itself is free of any "Heebiejeebies"-style references to the 503, but its visual treatment is heavy on the Portland pride. The single artwork is a mockup of Aminé’s Multnomah County Library card, and the music video—which he co-directed with rap video vet Jack Begert—is a cornucopia of Rose City visual references.
Aminé dances in the middle of Providence Park and on the roof of the Convention Center, rides Biketown bikes up and down Alberta, hangs out a window on the Broadway Bridge, and in a brief-but-indelible shot, shows some love to the new PDX carpet (to say nothing of Woodlawn Park, Jefferson High School, or Mike's Drive-In).
See for yourself below, and keep your ears to the ground for any rumbling album announcements: