The Shakedown

Le Duh, We’re Obsessed with La Croix

But why? We size up our flavored bubble-water fixation.

By Marty Patail September 13, 2016 Published in the October 2016 issue of Portland Monthly

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UPSIDE

Refreshing treat after a full day of dealing with First World problems

Bubbles individually blown into can by factory worker listening to NPR

DeAnna Stagliano of season 11 of The Bachelor doesn’t give endorsements to just anything

Feels good to support the mom-and-pop National Beverage Corp. (NASDAQ: FIZZ)

You’re nothing like those Perrier-swilling philistines

They haven’t identified the ingredient that will kill you yet

 

Click for the Downside >>
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DOWNSIDE

French for “The Cross”—yeah, that one

New Seasons’ wall of La Croix getting a little Trumpy

Debates over the plain flavor likely to end in physical violence

Only thing in United States besides hot dog buns to come in eight-packs

The official beverage of paying cash for a Southeast Portland bungalow

Originally from La Crosse, Wisconsin, possibly the lamest town in the Midwest

Club soda called, it wants its shtick back

<< Click for the Upside 

Photo by Michael Novak, digitally altered by Portland Monthly.

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