Le Duh, We’re Obsessed with La Croix

UPSIDE
Refreshing treat after a full day of dealing with First World problems
Bubbles individually blown into can by factory worker listening to NPR
DeAnna Stagliano of season 11 of The Bachelor doesn’t give endorsements to just anything
Feels good to support the mom-and-pop National Beverage Corp. (NASDAQ: FIZZ)
You’re nothing like those Perrier-swilling philistines
They haven’t identified the ingredient that will kill you yet
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DOWNSIDE
French for “The Cross”—yeah, that one
New Seasons’ wall of La Croix getting a little Trumpy
Debates over the plain flavor likely to end in physical violence
Only thing in United States besides hot dog buns to come in eight-packs
The official beverage of paying cash for a Southeast Portland bungalow
Originally from La Crosse, Wisconsin, possibly the lamest town in the Midwest
Club soda called, it wants its shtick back
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Photo by Michael Novak, digitally altered by Portland Monthly.