Ryan Reynolds is back at it, shilling for his Portland-based gin company Aviation, and this time he's got some help from a very special friend. We last saw the Deadpool and Detective Pikachu star's over-the-top ads last December, when he dropped this hilarious ad.

First produced in Portland in 2006 as a product of House Spirits, Aviation Gin was spun off as its own separate company in 2016. Reynolds acquired an undisclosed stake in the brand in February 2018. The actor claims Aviation is now the "fastest-growing gin brand in the world."

The new commercial—titled "Dedication"—depicts a sweaty, teary-eyed Reynolds laboring in an Old World forge and hand-blowing glass bottles. (The gin now sports a new bottle design, reminiscent of a flask.) Near the end, after claiming he blows each and every bottle by hand, Reynolds asks, "Because, can you ever really go too far for your company? I just don't think it's possible."

That's where event planner and global meme Andy King chimes in. (If that name doesn't ring a bell, King is the guy who showed the world just how far he would go for his company in the Netflix documentary Fyre: The Greatest Party That Never Happened. Kudos to King, who appears to have a sense of humor about his nickname, "Blowjob Guy." His Instagram profile describes him as "FYRE Festival Survivor 🏃🏻‍♂️🔥Ultimate 'Team Player' 🙋🏻‍♂️"...)