Shades of Success

CEOS DON’T LIKE the color red. At least not according to a new personality test based primarily on color preference. Developed in the 1990s by Atlanta temp agency owner Dewey Sadka, the Dewey Color System purports to be as accurate as the Myers-Briggs personality test, but doesn’t require answering virtually the same question 16 times over (which might explain why it’s gaining popularity). The Dewey also automatically suggests careers for you. We asked a few prominent Portlanders to take the 60-second test and share their results. Is it accurate? Who knows? But we’re taking some comfort in the fact that Oregon’s state economist ranks as a “Creator”—maybe he’s got some ideas about how to create new jobs.
Wim Wiewel
Occupation
President, Portland State University
Best occupational category
Researcher
Researcher traits
Independent, self-motivated, reserved, introspective,
analytical, and curious
Suggested researcher careers
Professor, physician, psychologist, chemist, inventor, dentist, real estate appraiser, veterinarian,
geologist, physicist
Second-best occupational category
Organizer
Organizer traits
Self-controlled, practical, self-contained, orderly, systematic, precise, and accurate
Suggested organizer careers
Administrator, secretary, printer, paralegal, building inspector, statistician, financial analyst, proofreader, accountant, banker, IRS agent
Merritt Paulson
Occupation
Owner/president, Portland Beavers and Portland Timbers
Best occupational category
Creator
Creator traits
Nonconforming, impulsive, expressive, romantic, intuitive, sensitive, and emotional
Suggested creator careers
Advertising executive, architect, web designer, creative director, public relations, artist, interior decorator, librarian, musician, writer
Second-best occupational category
Organizer
Tom Potiowsky
Occupation
State economist
Best occupational category
Creator
Second-best occupational category
Persuader
Persuader traits
Witty, competitive, sociable, talkative, ambitious, argumentative, and aggressive
Suggested persuader careers
Life insurance agent, Realtor, salesperson, auctioneer, marketing executive, financial planner, travel agent, florist, stockbroker, TV announcer, elected public official
Anna Matzinger
Occupation
Winemaker and co-general manager, Archery Summit winery
Best occupational category
Organizer
Second-best occupational category
Doer
Doer traits
Emotionally stable, reliable, high energy, practical, thrifty, and persistent
Suggested doer careers
Engineer, mechanic, gardener, plumber, police officer, rancher, electrician, forester, flight attendant, contractor, horticulture worker, professional athlete
Judy Peppler
Occupation
State president of Qwest
Best occupational category
Creator
Second-best occupational category
Persuader