We Heart Video

Lanvin’s Fall Video Campaign

No need to have a stuffy ad campaign when dancing is an option.

By Eden Dawn August 31, 2011

When Lanvin’s marketing masters sat down to think about the fall/winter campaign idea they must’ve been hanging out at a junior high dance. The results? A fashion video with awkward models attempting to bust a move in fabulous clothing.

Pay particular attention to the last few seconds when designer Alber Elbaz pops out to get his groove on too. It’s nice to see a designer not taking themselves too seriously.

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