H&M Scores Isabel Marant

The retail giant announces its newest collaboration for fall teaming up with Parisian Marant.

By Eden Dawn June 18, 2013

H&M continues its steady stream of fabulous designer collaborations with cool icon, Isabel Marant. The Parisian designer known for her effortless style, urban attitude and a rock ‘n’ roll spirit will deliver her signature aesthetic to 250 stores worldwide (and online shopping) on November 14th, 2013. The collection will feature clothing and accessories for women and teenagers, as well as Marant’s first-ever collection for men.

“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”

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