Fall Into Fashion

An official replacement to Fashion's Night Out, the new Fall Into Fashion incarnation has a massive night of sales and events including free fashion shows in Director's Park.

By Eden Dawn September 4, 2013

Anna Wintour put the kibosh on the official nationwide Fashion’s Night Out this year, but thankfully, downtown retailers weren’t going to let it go quietly.

 “Fall into Fashion is a new tradition based on Fashion’s Night Out, which Downtown Portland hosted for the past three years and is not occurring in the U.S. this year,” says Emily Flint, manager of the downtown Macy’s store and chair of the Downtown Retail Council. “We wanted to build on the tremendous popularity of Fashion’s Night Out in a way that continues to showcase downtown as the region’s destination for shopping and fashion.”   

Director Park will be the epicenter of style with fashion shows running on an outdoor catwalk every 30 minutes from 5:30-7:30 p.m (emceed by yours truly!). On-site photo booths will create special flip-books, while pedi-cabs will be waiting to whisk shoppers off to their next stop. Shoppers who spend $150 or more at participating stores (while supplies last) will receive gift certificates to downtown restaurants, and all are invited to enter a fundraising raffle to win a $1,500 Downtown shopping spree with proceeds benefitting Dress for Success Oregon. Dress for Success will also be accepting donations of gently used professional women’s clothing. 

And if that wasn’t enough, SmartPark garages will offer Fall into Fashion attendees free parking after 4 p.m. with validation vouchers available at Director Park and Pioneer Place from 4-9 p.m.

Some Fall into Fashion event highlights include:

  • Fashion shows at Director Park – Get a front row seat to see the newest trends as Portland’s most fashionable models walk the runway every half-hour from 5:30-7:30pm with emcee Eden Dawn, Style Editor for Portland Monthly. ?
  • In-store events with more than 25 Downtown retailers – Downtown’s best stores and boutiques will show off their wares with trunk shows, informal modeling, limited edition releases and more while offering food, beverages giveaways and musical guests. ?
  • Restaurant gift certificates – Shoppers with purchases totaling $150 or more will receive gift certificates for some of Downtown’s best restaurants from participating stores while supplies last. 


BANANA REPUBLIC | 710 SW Yamhill St. | 503.274.7963

Styling seminars on how to wear the latest fall looks. Light refreshments.

BRIDGE & BURN | 1122 SW Morrison St. | 971.279.4077

Take 20% off purchases. Light refreshments.

BROOKS BROTHERS |912 SW Morrison St. | 503.223.4039

Made-to-Measure Trunk Show featuring new fall fabrics from Loro Piana and Ermenegildo Zegna.

COLUMBIA SPORTSWEAR | 911 SW Broadway | 503.226.6800

Take 20% off purchases. Five percent of proceeds donated to Dress for Success Oregon.

MACY’S | 621 SW Fifth Ave. | 503.223.0512

VIP Sale throughout the store. Gift with purchase in women’s apparel on the 3rd floor. Free makeovers in cosmetics. Light refreshments.

MARIO’S | 833 SW Broadway | 503.227.3477

Light refreshments.

MERCANTILE PORTLAND | 729 SW Alder St. | 503.223.6649

View new designer coats and collections. Informal modeling, light refreshments and food from Urban Farmer.

MICHAEL ALLEN’S CLOTHIER | 811 SW Morrison St. | 503.221.9963

Men’s and women’s trunk shows featuring Oriciani, Lubiam and others. Live music and light refreshments.

MOJAVE | 415 SW 13th Ave. | 503.719.6462

Take 10% off any purchase. Light refreshments.

NORDSTROM | 701 SW Broadway | 503.244.6666

Enter to win one of ten $50 gift cards. Music, photos and light refreshments.

PARALLEL | 1016 SW Washington St. | 503.274.8882

Partnering with Pinkham Millinery. Put your fall look together with a personal stylist. Meet Timeless Treasures designer Kathy Shea. Informal modeling. Enter to win. Light refreshments.

PENDLETON | 900 SW Fifth Ave. | 503.242.0037

Enter to win by donating items to Dress for Success Oregon. Light refreshments.

PINKHAM MILLINERY | 1012 SW Washington St. | 503.796.9385

Partnering with Parallel. Experts will show you how to top off your fall look. Light refreshments.

RADISH UNDERGROUND | 414 SW 10th Ave. | 503.928.6435

Meet local designers Rita Hudson of Hubris Apparel and Alyson Clair of Clair Vintage Inspired. Enter to win a dress from these designers. Get a $10 gift card with a purchase of more than $150. Light refreshments.

SAYSAY BOUTIQUE | 1010 SW Morrison St. | 503.223.1282

Take 10% off any purchase. Light refreshments.

SOLESTRUCK | 417 SW 13th Ave. | 503.224.3591

Special discounts. Light refreshments.

TJ MAXX | 604 SW Washington St. | 503.224.1417

In-store fashion shows. Light refreshments.

UNDERU4MEN | 800 SW Washington St. | 503.274.2555

Fall swimwear and underwear fashion shows from 7 to 9 p.m., featuring a DJ and light refreshments, including Widmer microbrews.


PIONEER PLACE MALL | 700 SW Fifth Ave. | 503.228.5800

Join Pioneer Place for in-store events and specials, live music, plus a special gift with purchase when you spend $150 or more (while supplies last). For details visit pioneerplace.com.

ANN TAYLOR | Pioneer Place | 503.222.0125


BCBGMAXAZRIA | Pioneer Place | 503.227.2224


BEBE | Pioneer Place | 503.294.7100


EDDIE BAUER | Pioneer Place | 503.225.0213


ROMY | Pioneer Place | 503.241.5542



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