Sock It To Me continue their below-the-clothes domination by expanding from foot coverings to booty coverings. Owner Carrie Atkinson hops into the underwear game in January with offerings both men’s and women’s undies in SITM’s signature whimsical designs. Big Foot covering your bits? Yes!

Starting out the new line will feature Sock It to Me's most loved and best-selling designs on super soft knits. In a true relationship test, the company will even offer pairs for men and women to match one another, as well as "sock & undie" combinations. 

To unleash their underwear upon the world (in a non-flasher manner) the crew has become the official national sponsor for the 2016 Cupid's Undie Run–an underwear only 1-mile charity race in February raising funds for The Children's Tumor Foundation.

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