Oregon wine country has come a long way since its stormy beginning in the 1950s (see “Perfect Storm,”). Today the Willamette Valley boasts nearly 300 wineries, many of them scattered throughout Yamhill County. A couple of years ago, the Allison Inn seemed like the second coming, but now a number of hotels, restaurants, and shops are adding quality—beyond the wine—to the valley. Along Yamhill County’s main artery, Highway 99, two towns have emerged as titans of wine tourism: Newberg (and its satellite, Dundee) and McMinnville. While McMinnville typically has shined brightest in size—and in scope of eating and shopping options—Newberg and Dundee have boasted the lion’s share of wineries and tasting rooms. Recent additions to both towns’ arsenal of attractions, though, have evened the field. We lay out the best of what’s new in each place, from the ’Berg’s tasty new eatery, Recipe, to Mac’s punk-chic Remy Wines. As for crowning one town wine-country king, well, we’ll leave that to you.

McMinnville

DO Funky N Mississippi Avenue has nothing on McMinnville’s 3rd Street, where a host of boutiques tempt would-be wine-tasters away from their glasses. Among the newcomers: Yamhill Valley Dry Goods, where chic outdoor brands like Lolë and Patagonia mingle with boots, sandals, belts, and bags; Atlas Decor, a mere months-old home and accessory store that sells work from small designers—many of them from the Northwest; and Rag & Bones, a new, mostly man-centric vintage store with more Pendleton on one rack than Portland’s Animal Traffic has in its entire store.

The Evergreen Space and Aviation museum, home to Howard Hughes’s legendary Spruce Goose (the largest wooden airplane ever built), has long been a popular spot for aeronautics buffs. But the debut of the museum’s Wings and Waves Waterpark last summer, complete with 10 waterslides, a wave pool, and an education center, turned it into a hit for the masses. Rumor has it that in 2014 they’ll be revealing a restaurant and lodge, too—sounds like Olympia’s current aquatic adventure king, Great Wolf, is about to get some competition.  

EAT From the family behind longtime McMinnville fixture Nick’s Italian Café comes the year-old salami shop Fino in Fondo (“until the end”). Tucked into a hard-to-find warehouse on a dead-end street, Fino’s pocket-size tasting room doles out slices of calabrese, sopressata, pancetta, and more. We dare you to leave empty-handed. 

Pork-passionate Eric Bechard and Emily Howard—the duo behind McMinnville’s renowned Thistle—have been busy. In March 2011, the pair launched (and later sold their stake in) Community Plate, a priced-for-locals breakfast and lunch spot peddling simple, locally sourced dishes like heritage pork hash and winter squash. And this spring they debuted Tacos de Los Muertos, a late-night taco spot serving pork, tongue, and fish tacos in house-made tortillas in a former tattoo parlor. 

STAY Housed in an 1885 bank building, each of the four apartments inside the year-old 3rd Street Flats adheres to a different design theme. Among your choices: a romantic wine country suite dressed in warm hues, soft textures, and dark wood accents or a luxurious 750-square-foot modern space showcasing exposed brick, a king bed, and its own fireplace. All come with well-appointed kitchens, a shared laundry machine, original local art, and an emphasis on sustainability—think low-VOC paints, bamboo floors, and counters made from recycled paper (really!). thirdstreetflats.com; from $170

SIP Family-owned Anthony Dell Cellars has been producing wine since 2002, but just opened a tiny tasting room below the 3rd Street Flats in February. If you’re staying at the Flats, your visit comes with a flight of Anthony Dell’s wines. But if not, it’s still worth stopping in to pair pinots with handcrafted treats like habanero dark-chocolate truffles from new Tamami Chocolates. 

When you tire of tasting pinot—c’est possible?—head to McMinnville’s industrial district. Here, just down the road from pinot pioneer Eyrie, Remy Wines’ punk-chic new tasting room and bar, baR, pours single-vineyard old-world Italian-style reds like barbera and sangiovese. And be sure to ask owner and winemaker Remy Drabkin how her Three Wives label got its name—just order a glass first. It’s quite a story.

NEWBERG

EAT Inside a quaint, restored downtown Victorian home, Recipe is a locavore’s French-tinged fantasy. Dishes feature produce grown in the restaurant’s own garden (30 varietals of heirloom tomato!), and the flourish of former Farm to Fork chef Paul Bachand. Not to be missed: the house-made burrata, a carefully crafted homemade mozzarella enveloping a mascarpone-like creamy middle. Pair with one of the many glass pours drawn from the Willamette Valley. Or walk two blocks to Anam Cara Cellars for dessert in a glass. 

Eat (and drink and play) like a local at Dundee’s year-and-a-half-old Red Hills Market, where hazelnut shells decorate the planters and regional picnic supplies such as Dundee’s Briar Rose Creamery cheese, McMinnville’s Fino in Fondo salami, and 30 Oregon wines line the shelves. It’s the perfect place to pack a picnic for your day, or to cap it off with a piping hot wood-fired pizza, a game of bocce out back, and a pint of Oregon beer, served in a ceramic stein handcrafted by Bradley Speer, a local ... naturally. 

Newberg’s Painted Lady restaurant has been quietly dishing out exquisite modern fare in the heart of downtown Newberg since 2005. And now this hidden gem is serving up a picture-perfect place to overnight, too. A two-bedroom cottage next door to the restaurant debuted at the end of May, with no detail forgotten, from an espresso machine on the counter to fresh eggs, fruit from nearby Viridian Farms, and milk in the fridge. Even the fire pit in the cute backyard comes complete with kindling stacked in a match-ready teepee. thepaintedladyrestaurant.com; from $235

Former Sel Gris chef Daniel Mondok’s sleek steel, stone, and glass Paulée grabbed headlines with its May debut. While its ingredients are sourced locally, its James Beard–nominated chef’s menu roves wildly across the globe, nesting tartares alongside dishes like Israeli couscous mac and cheese. But the biggest splash may well be the all-raw menu. 

STAY Stationed slopeside just outside of Newberg, practically within sight of several Dundee wineries, the 18-month-old Le Puy Inn’s eight luxe rooms come with valley views, complimentary wine tastings, and tips about restaurants and wineries from affable owners (and inn residents) Lea Duffy and Andy Kosusko. Come morning, step into Le Puy’s convivial breakfast nook and nosh on expertly prepared pain perdu—oven-baked, almond-milk-soaked baguette—and watch wine country wake up. lepuy-inn.com; from $195

SIP Decked out in midcentury mod furniture, with Jackson Brown B-sides playing on the turntable, Longplay Wine’s downtown tasting room looks more like a vintage store than a sipping space. But its single-vineyard wines are modern revelations: five of its 2008 and 2009 pinots and chardonnays earned 90 points or more from Wine Spectator and Wine Enthusiast. 

Sprinkled atop the Dundee Hills like lavish toppings on a delicious landscape of vineyards lolling toward fir-rich forested slopes, Alexana Winery, Thistle Wines, and Bella Vida Vineyard all boast new tasting rooms with spacious sunny decks and spectacular views. Play bocce at Bella Vida, sip a 92-point pinot at Thistle, and up the feel-good factor at Alexana, where your vino is poured inside a LEED gold–certified tasting room.