Each year, the Portland Rose Festival goes hand in hand with the oh-so-sweet arrival of sunnier times in the city. Event organizers work tirelessly to breathe new life into the century-old celebration of community and economic growth, preserving a legacy that connects multiple generations.

In Waterfront Park, visitors can enjoy virtual scavenger hunts and carnival rides, as well as musical performances ranging from EDM to country. The Grand Floral Parade is more than a display of creatively arranged blossoms. It serves as a theatrical and cultural story honoring both diversity and unity. With an exciting lineup of activities, the memories are just waiting to be made.